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Senior Protocol Advisor

Fervently active in the Meeting industry for the last 30 years as a PCO (Professional Conference Organiser) Sam is specialised in official and media covered events.


A well renowned expert in the field of national and international protocol, he collaborates closely with the royal family protocol services, the Ministry of Foreign Affairs, Ministry of the Interior, NATO, European Commission, European Council, and other diplomatic missions. Sam masters the scenography for high-level events.

He was involved in the general coordination and protocol management of more than 70 events held during the Belgian Presidency of the European Union which took place in 2001 and 2010.  This entailed high level international meetings, accompanying Heads of State on behalf of the European Development Days, ASEM, NATO as well as business leaders.


Sam is a gentleman with an abundance of practical experience which is essential as he supervises and coaches the projects managed by his team.  His experience gained in organising European summits and international conferences has led him to become a respected expert in this domain. The homogeneous combination he establishes between protocol respect, press management and security constraints is a priority to a VIP’s image and has made him a benchmark in the industry.

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