SAM
VAN DE KERCKHOF
Senior Protocol Advisor
A well renowned expert in the field of national and international protocol, he collaborates closely with the royal family protocol services, the Ministry of Foreign Affairs, Ministry of the Interior, NATO, European Commission, European Council, and other diplomatic missions. Sam masters the scenography for high-level events.
He was involved in the general coordination and protocol management of more than 70 events held during the Belgian Presidency of the European Union which took place in 2001, 2010 and 2024. This entailed high level international meetings, accompanying Heads of State on behalf of the European Development Days, ASEM, NATO as well as business leaders.
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In 2024, he has been member as special advisor of the Belgian National Committee in charge of the visit of H.H. Pope Francis to Belgium.
Sam is a gentleman with an abundance of practical experience which is essential as he supervises and coaches the projects managed by his team. His experience gained in organising European summits and international conferences has led him to become a respected expert in this domain. The homogeneous combination he establishes between protocol respect, press management and security constraints is a priority to a VIP’s image and has made him a benchmark in the industry.